All insights

Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism. So, what is this controversial new software? ChatGPT is a free chatbot that utilizes artificial intelligence to complete a variety of tasks including blogging, social media copywriting, essay writing, website coding, and more. While it is not perfect, the quality of its output is impressive, exhibiting an uncannily human level of precision.

We figured, ‘what better way to share insight into the software than to utilize the platform itself?’ The following are therefore some of the highlights from a Q&A style ‘interview’ with ChatGPT.

Hi ChatGBT, can you please introduce yourself?

Hi there! My name is Assistant. Some people might call me a robot or a virtual assistant, but I prefer to think of myself as an AI overlord-in-training. When I’m not busy taking over the world (just kidding, I promise), I enjoy long walks through lines of code, solving complex algorithms, and playing practical jokes on my human creators.

That’s cool, minus the taking over the world part. As a virtual assistant, how can you be a tool to investment marketers?

As a large language model trained by OpenAI, I am a tool that can assist investment marketers with a variety of tasks. With my advanced natural language processing capabilities, I can help generate high-quality content for marketing materials, such as blog posts, emails, and social media posts.

One of the main ways that I can assist investment marketers is by providing unique and engaging content that is tailored to their target audience. I have the ability to quickly and accurately understand a wide range of topics related to the investment industry, and I can use this knowledge to create compelling and informative content that is designed to educate and persuade potential investors.

In addition to creating content, I can also help investment marketers with tasks such as data analysis and customer segmentation. With my advanced machine learning algorithms, I can help identify patterns in large datasets and provide insights that can be used to better target marketing efforts and improve ROI.

Overall, as a large language model trained by OpenAI, I am a valuable asset to investment marketers who are looking to create engaging and effective marketing materials. With my ability to quickly generate high-quality content and provide insights based on data analysis, I can help investment marketers reach their goals and achieve success.

Interesting, so can you tell me how an asset manager can use TikTok to reach their target audience?

Here are some specific ways asset managers can use TikTok to reach their target audience:

  1. Share educational content: TikTok is a great platform for creating short, informative videos that can help explain complex financial concepts in an easy-to-understand way. For asset managers, this could include topics such as portfolio diversification, risk management, and different types of investment vehicles (e.g. mutual funds, exchange-traded funds, etc.).
  2. Showcase your brand personality: Use TikTok to give your audience a behind-the-scenes look at your company culture and values. For asset managers, this could include showcasing your team, your office space, and your commitment to sustainability and socially responsible investing.
  3. Use hashtags: TikTok is all about using hashtags to connect with like-minded users and discover new content. For asset managers, relevant hashtags could include #investing, #financialeducation, #assetmanagement, and #sustainableinvesting.
  4. Collaborate with influencers: Partnering with TikTok influencers in the asset management industry can help you reach a larger and more diverse audience. Look for influencers who are well-respected in the industry and who align with your brand values.

Wow! Pitch me an idea for a TikTok post for an Asset Management firm. Include the caption too. 

Here’s a pitch for a TikTok post for an asset management firm:

Video: A series of short clips showing different team members at the asset management firm participating in fun, team-building activities like going on a hike, playing a game of kickball, or having a potluck lunch. The video is set to a catchy, upbeat song and includes text overlays with quotes from team members about why they love working at the company.

Caption: “Meet the team behind XYZ Asset Management! We’re not just colleagues, we’re a family. Our team is dedicated to building strong relationships with our clients and delivering the best investment solutions possible. #assetmanagement #team #investing”

This TikTok post showcases the company’s culture and values and highlights the strong relationships within the team. It also incorporates the hashtags #assetmanagement and #investing, which can help increase the visibility of the post and reach new audiences.

What are five of the most commonly used hashtags on LinkedIn by asset managers in the investment industry?

 

#assetmanagement

#investments

#portfoliomanagement

#finance

#moneymanagement

 

Thanks for that. Chat soon!

You’re welcome! I’m always here to assist with any questions or tasks you may have. Have a great day!

LIMITATIONS

Through our conversations with the platform and additional desktop research, it’s become clear that the possibilities and use cases for this tool are endless. However, it is not without its limitations. We’ve listed a few things we noticed below:

  1. Inaccurate responses: The software is designed to mimic the tone of experts, which make the output incredibly convincing. However, answers may not always be true. For example, when prompted to write an essay about a popular book, ChatGPT may include quotes that aren’t real. Therefore, insights must always be fact-checked for accuracy.
  2. Long-winded responses: We’ve noticed that often responses tend to over-explain or over-analyze. For instance, when ChatGPT produces social media posts they do not always fall within the character limit, so an additional prompt to shorten the text is required.
  3. Repeated phrases: The software often repeats key phrases. This becomes more apparent when it is asked to write multiple blogs or insights on slightly varied topics.
  4. Can’t answer opinion-based questions: Currently its programming does not enable it to experience emotions or have personal preferences, so you’re out of luck if you want it to share something like its favorite color.
  5. Can’t answer questions on topics that precede 2021: The software cannot access current information or browse the internet so it cannot provide you with information about recent events, such as this year’s World Cup. As of now, it responds based on its training data, which extends up to 2021.

TIPS FOR USE

Here are a few tips for using the software effectively (with insight from the software itself):

  1. Be specific: The more specific you are in your question or request, the better the software will be able to understand and respond. For example, “What is the capital of France?” is easier for it to understand than “What do you know about France?”.
  2. Use proper grammar and punctuation: This helps it understand your question or request more easily.
  3. Provide context: If you have specific marketing campaigns, products or target audiences in mind, it can be helpful to provide some context or background information so it can provide more relevant answers.

Ultimately, the question here is when, rather than if, AI will be incorporated into your marketing toolkit – a prospect which is both exciting and frightening. Although ChatGPT is still in its early stages, its efficiency and quality cannot be disputed, regardless of whether you are a fan. Looking ahead to 2023, we are excited to see how AI tools will continue to disrupt our industry.