When you think about the experience clients have with your brand, what comes to mind?
What is their user experience when visiting your website? How do your sales team interact with them? Is written content enough to provide a good client experience? Are these factors alone enough to warrant a good client experience? No, enduring value comes from softer metrics, such as trust, experience and relationships. The trouble is these are far harder to measure. Given that experience is an increasingly significant part of what clients pay for, this article poses a few things to think about.