With your pitchbook prepped and all your key points memorised, you walk into the meeting with the goal of helping the client understand why you/your company/product are the solution they have been searching for.
Fast-forward to the end of the presentation and you know in your gut that it hasn’t landed. The prospect remains unconvinced.
In this episode we hear from Nick Pilkington, partner at White Marble Consulting (an Alpha Group company), as he outlines some of the practical steps you can take to give yourself the best chance of creating a genuine connection.
Themes covered in this episode:
- What we mean when we talk about a ‘value proposition’
- Why it has to be a dialogue, not monologue
- The five factors for a successful pitch
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