How to launch a lead generation pilot – business processes

In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?

05 June 3 mins

Launching a lead generation pilot – technology and data

Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during your campaign. This second part will look at how to bring it to life using the tools you have at your fingertips...

14 May 4 mins

Digital Innovation in 2024

As we approach the end of 2023, we start to turn our attention to the Digital trends and…

14 December 5 mins

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

The cookie conundrum

Cookies are bad right? Wrong. Some cookies could be considered as bad by visitors, but unfortunately this perception…

04 June 3 mins

The anatomy of a website project

Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.

13 May 7 mins

Improve your content for search

When you create content for your digital audiences, it can be easy to sink into a pattern of…

09 April 3 mins

Dear C-Suite: How to do digital

Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital

26 March 2 mins

The power of innovative marketing

In today's unpredictable economy, it is critical that businesses adopt an innovative approach to marketing in order to…

19 February 2 mins

TRENDS IN TECH: Tech-driven marketing innovations.

We have seen how technology has revolutionised work and school life in ways we couldn’t imagine during this…

27 November 3 mins