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Size truly does not matter when it comes to systems stewardship
Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.
Marketing and the multi-affiliate model
Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.
Crafting Content: The Pillars of Content Creation
Once the broad strokes of an overarching content plan have been established, sketching out the finer details of content presents its own practical challenges – many of which are not addressed by generic online content guides. This article will attempt to chart those areas of unexplored ground, offering advice on content creation that others haven't told you. Or, at least, haven't told you enough about.