Esther Armstrong

Current Role

Esther joined White Marble in December 2020 as a Marketing Consultant to bring her US and marketing communications experience to a range of international consultancy projects.


Esther has over a decade of experience in financial services marketing and communications. She started out as a journalist, working for Money Observer, Moneywise, Interactive Investor and Portfolio Adviser.

In 2014, she joined BNY Mellon Investment Management as a founding member of its award-winning editorial team and in 2018 moved to New York to establish and run the North American content marketing function. Her content-led campaigns across audiences and client types, have won multiple industry awards.

Esther has first class honours in international relations from St Andrews University, a post-graduate diploma in journalism at Cardiff University and earned a distinction from the Cambridge Institute for Sustainability Leadership at Cambridge University in 2020.

Hobbies and Interests

Esther hails from the Scottish coastal countryside and loves nothing more than going for walks (preferably with a dog in tow) in the hills and on the beach. She likes to bake and cook, often experimentally, and is frequently found with her nose in a good book.


  • ESG and Sustainability
  • Content Creation 
  • Stakeholder Management 
  • Editorial Discipline 
  • Storytelling Content 
  • Building relationships