White Marble Q4 US Trends Report
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As we look ahead to the new year, this report not only provides tangible data points from our benchmarking software, Beacon, but also delves into the current state of the anti-ESG movement in the US.
It explores the revolutionary impact of artificial intelligence on various facets of marketing, such as content writing, media generation, and sales support.
Looking back on 2022, the economic portrait is far from rosy. The stock market declined significantly, with the S&P 500 Index slumping 19.44% to record its worst annual performance since 2008. Only the Energy sector performed well, while the Information Technology sector contributed most to the poor performance of this index.
Meanwhile, there have been layoffs at major companies such as PepsiCo, Tesla and Morgan Stanley, and the crypto market has taken a hit by the FTX scandal. With this in mind, the new year begins shrouded in economic uncertainty, despite some encouraging indications that global inflation may be plateauing.
Insights from White Marble's Benchmarking tool, Beacon
Get insights into marketing for investment management firms from our Beacon tool. Learn about the top performing platforms, strategies for maximum engagement, content creation tips, and data-driven insights to drive success in 2023.
What worked on LinkedIn in Q4
LinkedIn is the top social media platform used by investment management firms, offering various opportunities to reach their target audience through various forms of advertising. Discover how often, and what type of content you should be posting for maximum engagement.
Updates on the Anti-ESG movement in the US
Stay ahead of anti-ESG legislation that could impact your ability to market and sell ESG products. Discover the potential consequences of recent proposed bills, restrictions on ESG investment, and the challenges posed by greenwashing and performance concerns.
The future of AI in investment marketing
Explore the impact of AI on investment marketing and discover its role in providing personalized investing advice. Understand the important considerations for incorporating AI into your content strategy and prepare to be at the forefront of innovation in the financial industry.