Expert speaker series

Cultivating your content ecosystem

Much like an ecosystem, your approach to content marketing can easily be thrown off balance. In this session, Esther Armstrong, Marketing and Communications Consultant at White Marble, covers the most common problems identified in asset managers’ content strategies and suggests how to tackle them, regardless of AUM/resources.

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Much like an ecosystem, your approach to content marketing can easily be thrown off balance.

In this session, Esther Armstrong, Marketing and Communications Consultant at White Marble, will be joined by guests from a large and smaller scale asset manager. They will cover the most common problems identified in asset managers’ content strategies and suggest how to tackle them, regardless of AUM/resources. 

Watch on demand

Hosted on LinkedIn

1 hour

LinkedIn live

Free event

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Meet your speakers

Esther Armstrong

Marketing Analyst

Esther has over a decade of experience in financial services marketing and communications, starting out as a journalist. Esther earned a distinction from the Cambridge Institute for Sustainability Leadership at Cambridge University, has a first class honours degree in international…

On demand events

On demand

Cultivating your content ecosystem

Much like an ecosystem, your approach to content marketing can easily be thrown off balance. In this session, Esther Armstrong, Marketing and Communications Consultant at White Marble, covers the most common problems identified in asset managers’ content strategies and suggests how to tackle them, regardless of AUM/resources.

On demand

Launching a lead generation pilot

If it's your first time launching a campaign with an explicit lead generation objective, there are a lot of things to consider. Join our event to learn where you should focus your efforts across experience mapping, technology, data and business processes.