What do we mean by digital?

We’ve been thinking about what ‘digital’ really means. It’s a word that is variously used to describe tools, channels, people and ways of thinking. So what does digital really encompass, and what is the true breadth of digital topics that relate to investment management firms?

18 October 4 mins

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

Launching a lead generation pilot – part 2 – technology and data

You've got a clear view of the journey your prospects will move through during your campaign - but…

04 May 4 mins

Creating video that works

White Marble recently teamed up with video specialist Simon Crofts to run a LinkedIn Live event on the…

07 April < 1 min

Launching a lead generation pilot – part 1 – journey mapping

Lead generation is powerful. What better way to demonstrate the value of your marketing efforts than by generating…

06 April 5 mins

Beacon is here: know what good looks like

We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in…

19 November 2 mins

Client experience: your next competitive advantage

Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers…

18 June 5 mins

The anatomy of a website project

Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.

13 May 7 mins

Dear C-Suite: How to do digital

Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital

26 March 2 mins

Sarasin & Partners Case Study

Introduction   Sarasin & Partners are currently focused on evolving their brand to meet the needs of the next generation of wealth…

04 March 2 mins