Launching a lead generation pilot – part 3 – business processes
So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…
04 May 2mins
Launching a lead generation pilot – part 2 – technology and data
You've got a clear view of the journey your prospects will move through during your campaign - but…
04 May 4mins
Creating video that works
White Marble recently teamed up with video specialist Simon Crofts to run a LinkedIn Live event on the…
07 April < 1mins
Launching a lead generation pilot – part 1 – journey mapping
Lead generation is powerful. What better way to demonstrate the value of your marketing efforts than by generating…
06 April 5mins
Beacon is here: know what good looks like
We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in…
19 November 2mins
Client experience: your next competitive advantage
Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers…
18 June 5mins
The anatomy of a website project
Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.
13 May 7mins
Dear C-Suite: How to do digital
Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital
26 March 2mins
Sarasin & Partners Case Study
Introduction Sarasin & Partners are currently focused on evolving their brand to meet the needs of the next generation of wealth…
04 March 2mins
AIM High: Marketing in Asia
Although the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets,…