Does your brand pass the personality test? (Social media edition)
DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…
20 June 2mins
AIM High: Creating content for social engagement
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time…
24 June < 1mins
The ROI conundrum
Measuring marketing ROI is not straightforward. No question of value ever is. How do you measure success when…
13 April 4mins
4ps to overcome ‘Imposter’ syndrome
Over the last twenty years White Marble has had the privilege of training hundreds of ambitious marketers around the world, representing…
25 March 3mins
Editorial backbone: The key to ensuring content quality
The stats are damning. Recent research from marketing consultancy Communications and Content found the readability of investment content…
10 March 3mins
The power of innovative marketing
In today's unpredictable economy, it is critical that businesses adopt an innovative approach to marketing in order to…
19 February 2mins
Measuring your brand – it’s as easy as 1,2,3. Or is it?
The most asked question by marketing teams is how to develop a differentiated look and feel for their…
12 February 2mins
Coming to America: A year’s growth
You wouldn't necessarily have picked the last 15 months to launch into a new market, given that we…
05 February 2mins
Owning the jungle: Part 2
Redefining 'guerrilla marketing' in the age of content - part 2 Investment marketers know better than most…
03 February 5mins
What the asset management industry can learn about sustainability from outside our industry
Author The first Expert Speaker Series of 2021 kicked off earlier this month with a conversation with…
