Learning lessons from OpenAI’s Leadership Crisis

In recent headlines, OpenAI, a pioneer in artificial intelligence (AI), found itself in a sea of controversy. The events that unfolded not only sent shockwaves through the tech industry but also spotlighted the profound significance of corporate culture and transparency within business. So, what happened?

27 November 3 mins

White Marble US Trends Report: Harnessing Your Brand Identity

In this special edition of our quarterly US trends report, we focus on the multi-faceted universe of branding, exploring its importance and why it is currently the subject of such focus.

08 August < 1 min

ESG is not fit for purpose

The recent Financial Services Forum posed the following question: ‘Is ESG still fit for purpose?’ By the end of the morning, the overarching consensus seemed to be “no”.  That is not to say ESG is not fit for purpose from an investment perspective - rather from a marketing one.   The reason for this is actually quite simple - ‘ESG’ as an acronym, as a concept, is too abstract.  

05 June 3 mins

The benefits of flexible working hours and top tips

In a recent poll we asked you to choose the most impactful thing employers can do to improve…

02 June 4 mins

The AI Experiment part 1: Can one tool create a complete social campaign?

We've all been hearing a lot about the wonders of artificial intelligence (AI) recently, which got the White…

04 May 7 mins

SFDR Series – What is the January update & why are funds being downgraded?

The Sustainable Finance Disclosure Regulation (SFDR) is a component of the European Commission's Action Plan on Sustainable Finance. It was introduced in accordance with the EU’s goal of reaching Net-Zero by 2050, in line with the Paris agreement. The SFDR is an incredibly complex topic, but over the coming weeks we’ll try to break it down for you.

05 January 3 mins

Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World

Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.

22 December 5 mins

5 Investment Marketing trends we’re looking out for in 2023

As we look forward to the year ahead, it's important to stay on top of the latest trends…

22 December 9 mins

COP 27: A financial marketer’s perspective

As the smoke clears from a tumultuous two-week period of discussions, events and announcements in Sharm el-Sheikh, we reflect on the COP27 summit and how its outcomes relate to the asset management sector.

14 December 4 mins

White Marble’s US Quarterly Trends Report: Q3

2022 saw the S&P 500's worst start to the financial year since 1970 and those hoping Q3 would…

17 October < 1 min