Branding is more than your logo


  • shows difference
  • galvanises teams
  • aligns values
  • highlights truths
  • engages clients

What we do

We help investment managers communicate their strengths, values and differentiators through an authentic brand.

Whether for a product, asset class or your business as a whole – we work with you to identify what is powerful and relevant, and how to convey that to your audience. 

Our approach

We work alongside you to define your message. 

We use a tried and tested process for every brand project, while adapting our approach to meet your unique needs.



Extensive research through individual interviews allows us to get to the crux of your product or business. We combine this with quantitative industry research to ensure authenticity, relevance and differentiation.  



Insight from discovery interviews and research help to shape the messaging framework and overarching narrative that we believe to be central to positioning your brand.



We integrate your approved message and framework into your branding and marketing activities, in the shape of brand videos, corporate narrative or brochures. 

Ensure authentic positioning

As independent external experts, we can find unbiased insights through extensive research. It allows us to develop strong and authentic positioning for your products and business.

We work with you to: 

  • understand what differentiates your business and offering 
  • create messages to tell your brand story 
  • develop an authentic tone of voice for your business 

Brand services

Navigate to content

Develop an authentic brand

Your brand is more than a logo. It is the reflection of what you want to be known for and why people choose your business.

Navigate to content

Capability articulation

Convey your difference in terms of asset class, strategies or ESG approach in a compelling way that stands out.

Firms we have worked with

Amundi Asset Management
BNY Mellon
BNP Paribas Asset Management
Columbia Threadneedle
Evenlode Investment
First Sentier Investors
First Trust Global Portfolios
GAM Investments
Gresham House
Janus Henderson Investors
Legal & General Investment Management
London & Capital
Lord Abbett
M&G Investments
Majedie Asset Management
MFS Investments
Natixis Investment Managers
Nedbank Private Wealth
Polar Capital
River & Mercantile
Square Mile Research
Standard Life Aberdeen
T.Rowe Price
Santander Asset Management
Sarasin & Partners

How can we help you optimise your marketing?