Branding differentiates you from competitors, shows authenticity and brings direction.
Branding is more than your logo
Branding
- shows difference
- galvanises teams
- aligns values
- highlights truths
- engages clients
What we do
We help investment managers communicate their strengths, values and differentiators through an authentic brand.
Whether for a product, asset class or your business as a whole – we work with you to identify what is powerful and relevant, and how to convey that to your audience.
Our approach
We work alongside you to define your message.
We use a tried and tested process for every brand project, while adapting our approach to meet your unique needs.
01
Discover
Extensive research through individual interviews allows us to get to the crux of your product or business. We combine this with quantitative industry research to ensure authenticity, relevance and differentiation.
02
Define
Insight from discovery interviews and research help to shape the messaging framework and overarching narrative that we believe to be central to positioning your brand.
03
Develop
We integrate your approved message and framework into your branding and marketing activities, in the shape of brand videos, corporate narrative or brochures.
Ensure authentic positioning
As independent external experts, we can find unbiased insights through extensive research. It allows us to develop strong and authentic positioning for your products and business.
We work with you to:
- understand what differentiates your business and offering
- create messages to tell your brand story
- develop an authentic tone of voice for your business
An integrated rebrand project to appeal to current and next generation of clients
Develop an ESG narrative
Brand services
Develop an authentic brand
Your brand is more than a logo. It is the reflection of what you want to be known for and why people choose your business.
Capability articulation
Convey your difference in terms of asset class, strategies or ESG approach in a compelling way that stands out.