Brand
Crafting a compelling brand identity is paramount in influencing how your business is perceived. In an era where audiences are increasingly selective and brand distinctions are blurring, its essential for your brand to exert greater effort to stand out.
Authentic Brand Positioning
Through a series of stakeholder interviews, brand immersion and applied industry insight, we’ll define and articulate a clear and impactful value proposition for your business.
We will:
- Manifest your brands authenticity
- Define a brand story/narrative that is specific to your values
- Develop a messaging framework that tells your brand story in the best possible way/differentiates you
Visual Identity
Drawing from the insights gleaning from your messaging foundations, we’ll craft a distinctive visual identity tailored specifically to your brand. We delve into every aspect of the design system, meticulously curating mood boards that offer a comprehensive rationale behind each design choice, enabling us to fully explore tone, direction and creative hooks.
Brand Audit
A brand audit will delve deeper into all touchpoints and communications of your brand. Based on our proprietary research we’ll benchmark your brand against key brand metrics, including, but not limited to:
- Imagery
- Colour palette
- Fonts
- Key value proposition
- Design assets
The output will deliver clear recommendations on how you can present and enhance your brand.
Brand Activation
Deliver on your brand promise with meaningful and impactful experiences that bring your brand to life. We’ll guide you in activating your brand’s value proposition through a roadmap that outlines strategies to bring your brand to life. We’ll create materials that are distinctly defined, client-centric and fit for purpose.
Proven Process
Creating a brand is more than just pretty pictures; we work with you to truly uncover and surface what makes your brand you.
Discover
Define
Deliver
Discover
We engage fully with your team and immerse ourselves into your business to fully understand why you exist. This manifests through:
- Stakeholder interviews
- Culture surveys
- Desktop research
Define
With the knowledge gained from our discovery process, we begin to map out your key values, what makes you unique, and how best to surface your story. We’ll workshop our findings to ensure what we heard and how we articulate your brand is authentic and believable.
- Map key values
- Surface your story
- Workshop findings
Deliver
We collaborate flexibly with you to fulfil your requirements, whether they involve making subtle adjustments or undergoing drastic transformations to your brand. This can include:
- A brand narrative supported by pillars (copy) that eloquently articulates who you are and why you exist.
- Developing a brand identity that seamlessly integrates the narrative into compelling and creative visual representation.
- Creating a brand activation roadmap to outline strategies for bringing your brand to the market effectively.
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