Scope

Our goal was to help the client develop a clear and compelling brand that would accurately represent their capabilities, culture and values.

Research

Through extensive research, we gained insights into their unique selling points, culture and capabilities. We developed a cogent messaging framework so that we could effectively communicate the brand's value proposition.

Brand development

Stakeholder engagement ensured internal buy-in, while website redevelopment and diverse marketing materials brought the new brand to life. The emphasis on ESG and Stewardship catered to the target audience. Detailed brand guidelines were provided so long-term brand consistency and relevance could be embedded. We created digital brochures, a new website, and three videos.

Outcome

A fully integrated brand that accurately reflected the company's values, vision and unique selling points. The branding effectively communicated the company's positioning and value proposition, helping it appeal to both current and future clients. The brand successfully reinforced the client's USPs while also foregrounding key areas of focus that were critical to its target audience.