Content

A comprehensive review of your content – whether written, visual or audio – can help to identify gaps and opportunities. This will build the foundations to ensure you are sending out the right message, to the right audience, at the right time and in the right format.  

We will: 

• assess your existing content suite 
• review its tone, style, length and format, among other things 
• deliver clear recommendations and advice around best practice  

Only by understanding your audience and being clear on who they are can you best engage with them. It is then about identifying the points where your content and target audience intersect.  

We will: 

• map out key audience segments and align engagement 
• identify behaviours, traits and pain points 
• design a plan of action 
• help in the creation of an annual content calendar  

Producing a steady stream of engaging and well-thought-out content is a resource-intensive task. White Marble not only understands your business, but the wider industry and your clients. This enables us to alleviate pressure and clear bottlenecks, freeing up your resources. 

We will: 

• identify topics and themes  
• adopt your in-house style and tone 
• deliver associated micro copy 
• design and produce individual assets 

With more touchpoints than ever before, the success of a piece of content is predicated on it finding its way into the right hands – namely your target audience.   

We will: 

• identify the optimal route(s) to market for each piece/type of content 
• assess content performance and, where needed, amend and adapt to ensure the target audience is reached