Sustainability & Impact Report 2024
Welcome to White Marble’s first sustainability report, including our first B Impact Report. This year, as we celebrate…
31 August < 1 min
Make your marketing more efficient and cost effective
Where most companies go wrong with their marketing is not being absolutely clear on who their target audience is and not knowing where/how they consume information. What seems like a very simple task is in practice very difficult. How granular do you go?
21 August 2 mins
New Beacon Website Launch
We are thrilled to announce the launch of Beacon's new and improved website! Our team has been working diligently to enhance the experience, and we are excited to present a modern, user-friendly interface packed with updated functionality.
13 August 2 mins
5 ways to ensure climate reporting runs more smoothly in 2025
If you have just recovered from publishing your company’s annual climate reports, we applaud you. It’s no mean feat and usually requires a lot of time, coordination and ultimately, pages of content. How can you build on and improve your firm’s process for next year? We’re here to help.
20 July 4 mins
How to craft your content strategy
Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.
19 July 3 mins
How to launch a lead generation pilot – business processes
In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?
05 June 3 mins
Launching a lead generation pilot – technology and data
Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during your campaign. This second part will look at how to bring it to life using the tools you have at your fingertips...
14 May 4 mins
Are you making the most of your UK Stewardship Code submission?
The 2024 deadline for UK Stewardship Code submissions has now passed and what is typically an intensive and…
30 April 3 mins
How to launch a lead gen pilot – journey mapping
There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…
24 April 4 mins
How well does your culture reflect your brand – and vice versa?
Culture is an integral, oft-discussed element of how a firm is perceived externally. Consider how negative news of a firm’s culture can leave a lasting impact for months, if not years. Despite this, the connection between culture, brand and communications, and the difference it can make to galvanising employees and generating cut through is often minimized..
10 April 4 mins