The Investment Marketing Scoop: The Growing Role of UX

UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.

28 March 2 mins

The Investment Marketing Scoop: Selling the brand inside

Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.

20 March 2 mins

The Investment Marketing Scoop: Culture competition

It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.  

14 March 3 mins

What does International Women’s Day mean to you? We took this question to our team.

My initial approach when thinking about this day was to share some thoughts about how great the women at White Marble are, and how hard they have worked to get where they are within this male-led industry.

10 March 3 mins

The Investment Marketing Scoop: Client data on the go

The collection and analysis of client data has become more scientific with the rise of digital marketing and the attribution that can therefore be applied to measuring engagement and ultimately ROI.

28 February 2 mins

The Investment Marketing Scoop: The fear of greenwashing still hangs heavy

The prevailing sentiment among heads of marketing regarding sustainability and ESG appears to be nervousness. However, doing nothing is not an option.

21 February 2 mins

The Investment Marketing Scoop: Translation Trouble

The time-consuming, costly and demotivating challenge facing marketers.

14 February 3 mins

The Investment Marketing Scoop: The under-the-radar tool to build relevant brand strategy

Mergers and acquisitions have been a prominent feature of the asset management landscape the past few years, with more likely to come in 2023 as weaker firms are left exposed by the receding economic tide.  

02 February 2 mins

SFDR Series – What is the January update & why are funds being downgraded?

The Sustainable Finance Disclosure Regulation (SFDR) is a component of the European Commission's Action Plan on Sustainable Finance. It was introduced in accordance with the EU’s goal of reaching Net-Zero by 2050, in line with the Paris agreement. The SFDR is an incredibly complex topic, but over the coming weeks we’ll try to break it down for you.

05 January 3 mins

Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World

Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.

22 December 5 mins