Not another AI article: Tools and considerations for investment marketers

Ben Yelland shares five AI tools that are particularly useful to investment marketers, and three truths about AI that marketers should consider before using any tool.

21 August 4 mins

Three inescapable truths for asset managers on culture

In the wake of recent industry scandals, asset managers are reconsidering both their formal governance frameworks and their less formal social contracts in an attempt to reduce risk factors and engender employee and investor trust.

17 August 3 mins

White Marble US Trends Report: Harnessing Your Brand Identity

In this special edition of our quarterly US trends report, we focus on the multi-faceted universe of branding, exploring its importance and why it is currently the subject of such focus.

08 August < 1 mins

Bye bye birdie

Following the announcement that the company previously known as Twitter was rebranding to ‘X’ Taz shares a few thoughts about the rebrand and potential impact on its reputation.

02 August 3 mins

Shh… Don’t flaunt our green credentials

The growing disenchantment with ESG in the United States has been well documented and, if we are being honest with ourselves, should not really come as much of a surprise. All movements and trends experience a natural ebb and flow, shifting between popular and unfashionable, until they find their equilibrium.

19 July 3 mins

The Social Media Showdown: Can Zuckerberg take out Musk?

A two-step guide to launching a new social media platform:  Launch a social media platform Accept a cage fight challenge…

06 July 2 mins

Martech in 2023: White Marble speaks on marketing automation and AI

White Marble’s Andrew Scott and Ross Treleaven used their time at the Financial Services Forum's Martech event to discuss marketing automation and its evolution alongside artificial intelligence. The relationship between marketing and technology, as well as the capabilities of AI in relation to automation, has dominated headlines of late.

03 July 3 mins

ESG is not fit for purpose

The recent Financial Services Forum posed the following question: ‘Is ESG still fit for purpose?’ By the end of the morning, the overarching consensus seemed to be “no”.  That is not to say ESG is not fit for purpose from an investment perspective - rather from a marketing one.   The reason for this is actually quite simple - ‘ESG’ as an acronym, as a concept, is too abstract.  

05 June 3 mins

The benefits of flexible working hours and top tips

In a recent poll we asked you to choose the most impactful thing employers can do to improve…

02 June 4 mins

The Investment Marketing Scoop: Focus on Account-Based Marketing

Pivoting under cost pressures through more a targeted approach. In an environment where marketing budgets are squeezed and…

11 May 2 mins