Top three FRC stewardship questions answered

Find recommendations for: How much time and resource you should be putting behind stewardship reporting, how far along the road to ‘perfect’ stewardship the FRC expects you to be and how long your report needs to be.

27 February 3 mins

How to approach a successful website project: Consider these five principles

At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.

15 February 3 mins

Crafting Content: High-impact content distribution for investment marketers

Creating marketing content without a thoughtful, strategic distribution plan is like writing a book that never leaves the warehouse or a song that is never sung outside the garage. The content may be incredibly creative or insightful – but if no one reads or hears it, what does it matter?

06 February 3 mins

How to make social media content go viral

Creating viral content is a challenge that marketers across industries strive to conquer. The formula for achieving viral content is a topic of much debate. While there's no guaranteed recipe for success, a theory put forth by Australia-headquartered Birdcage Marketing School offers an interesting framework that could be a valuable tool for marketers. It suggests viral content should, firstly, be a combination of three key elements: controversy, relatability and aspiration. Secondly, it should be tied to universal themes. That said, is the framework applicable within the financial services sector?

01 February 3 mins

4 principles to improve your ETF content marketing strategy

Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out. Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.

24 January 3 mins

Website Performance F for Fail

OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast. I meant to write this post in Q4 last year but as usual the last few weeks of 2023 got very busy and time to write became a scarce commodity. Now with all the good intentions a new year brings, I’m making time to write more about Beacon and our broader digital work.

18 January 3 mins

White Marble’s checklist of objectives for investment marketers in 2024

As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.

10 January 5 mins

Sustainability in 2024 – What investment marketers need to look out for

The past year has been a particularly challenging one for sustainability and ‘ESG’ investing. It is inevitable that…

21 December 4 mins

Digital Innovation in 2024

As we approach the end of 2023, we start to turn our attention to the Digital trends and…

14 December 5 mins

The evolution of stewardship, reporting and the need for humility

Earlier this year we conducted a research project assessing how asset managers viewed the UK Stewardship Code. One of the things that stood out in the interviews we conducted with current signatories to the Code was just how numerous and varied their views were, regarding both the future direction of the UK Stewardship Code and stewardship reporting in general.

13 December 3 mins