Does your brand pass the personality test? (Social media edition)
DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…
2 minutesInsight type: Article
Creative problem-solving from around the world: taking inspiration from the D&AD Awards
Since 1962 D&AD, an education charity, has been awarding excellence in design and art direction. The winners at…
2 minutesThe foundations of building a brand
Brand. It’s something marketers talk about. A lot. But what makes a brand strong? Is it simply the…
2 minutesAsset managers and analytics: a match made in heaven
Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…
2 minutesStanding out in a sea of green: does your creative differentiate your brand?
Over the last year we have worked with many investment managers on their brand positioning and messaging, and…
3 minutesLaunching a lead generation pilot – part 3 – business processes
So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…
2 minutesLaunching a lead generation pilot – part 2 – technology and data
You've got a clear view of the journey your prospects will move through during your campaign - but…
4 minutesDo asset managers have a role to play on TikTok?
On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may…
3 minutesBeacon – what is your data telling you?
Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media…
2 minutesIs content foie gras the ultimate faux pas?
No matter how often we are told the average attention span of humans is decreasing (by an almost…
2 minutes