The foundations of building a brand

Brand. It’s something marketers talk about. A lot. But what makes a brand strong? Is it simply the…

2 minutes

Standing out in a sea of green: does your creative differentiate your brand?

Over the last year we have worked with many investment managers on their brand positioning and messaging, and…

3 minutes

And Just Like That: How nimble marketing can propel your brand

I am the target market for the Sex and the City reboot and was in front of my TV – in charge of the remote, with my glass of cab last Thursday at 8:30 pm. I, too, was shocked when I realized the Peloton ride was not going the way it should. I do know what a product placement is (thanks to friend and founder of @zakHill) and could not imagine this was a product placement. It was not.

2 minutes

Mirror mirror on the wall, what’s the coolest brand of all?

Over the past few months, we have seen an increase in the number clients requesting our help in…

3 minutes

Is your core message out of step with your audience?

Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…

2 minutes

Staying authentic to your corporate narrative

Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.

2 minutes

What’s in a name?

Twink Field reflects on the recent rebrand of Abrdn

2 minutes

Measuring your brand – it’s as easy as 1,2,3. Or is it?

The most asked question by marketing teams is how to develop a differentiated look and feel for their…

2 minutes

The true value of values

Reflecting on this week's blog - it struck me that, alongside the well-reported advancement of environmental, social and governance (ESG)-related matters and working…

2 minutes

What lessons can we learn from branding cattle?

The importance of defining your brand We are getting much more involved in brand conversations with our clients.…

5 minutes