The Investment Marketing Scoop: Selling the brand inside
Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.
20 March 2 mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3 mins
5 Investment Marketing trends we’re looking out for in 2023
As we look forward to the year ahead, it's important to stay on top of the latest trends…
22 December 9 mins
White Marble’s US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education
Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…
27 July < 1 mins
The foundations of building a brand
Brand. It’s something marketers talk about. A lot. But what makes a brand strong? Is it simply the…
27 May 2 mins
Standing out in a sea of green: does your creative differentiate your brand?
Over the last year we have worked with many investment managers on their brand positioning and messaging, and…
13 May 3 mins
And Just Like That: How nimble marketing can propel your brand
I am the target market for the Sex and the City reboot and was in front of my TV – in charge of the remote, with my glass of cab last Thursday at 8:30 pm. I, too, was shocked when I realized the Peloton ride was not going the way it should. I do know what a product placement is (thanks to friend and founder of @zakHill) and could not imagine this was a product placement. It was not.
17 December 2 mins
Mirror mirror on the wall, what’s the coolest brand of all?
Over the past few months, we have seen an increase in the number clients requesting our help in…
17 September 3 mins
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…
02 July 2 mins
Staying authentic to your corporate narrative
Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.
28 May 2 mins