Twink joins Farley Thomas on the Manageable podcast
Our own Twink Field joined Farley Thomas in the latest episode of 'Manageable Conversations', a series intended to…
31 May 2 mins
The Investment Marketing Scoop: Future Talent Pools
Long term initiatives are developing future talent. Low rates of employee engagement, higher demands for workplace flexibility and…
25 April 3 mins
The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2 mins
The Investment Marketing Scoop: Clear client benefit
Jack Ma, the founder of e-commerce giant Alibaba and officially the richest man in China, is credited to have said: “Forget about your competitors, just focus on your customers”.
04 April 2 mins
The Investment Marketing Scoop: The Growing Role of UX
UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.
28 March 2 mins
The Investment Marketing Scoop: Selling the brand inside
Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.
20 March 2 mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3 mins
The Investment Marketing Scoop: Client data on the go
The collection and analysis of client data has become more scientific with the rise of digital marketing and the attribution that can therefore be applied to measuring engagement and ultimately ROI.
28 February 2 mins
The Investment Marketing Scoop: The fear of greenwashing still hangs heavy
The prevailing sentiment among heads of marketing regarding sustainability and ESG appears to be nervousness. However, doing nothing is not an option.
21 February 2 mins
The Investment Marketing Scoop: Translation Trouble
The time-consuming, costly and demotivating challenge facing marketers.
14 February 3 mins