Launching a lead generation pilot – part 2 – technology and data

You've got a clear view of the journey your prospects will move through during your campaign - but…

4 minutes

AIM High: Content to build audiences

Growing an audience, as we've all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all…

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Measuring your brand – it’s as easy as 1,2,3. Or is it?

The most asked question by marketing teams is how to develop a differentiated look and feel for their…

2 minutes

Big Data in Marketing: How to successfully measure your marketing performance

Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today’s digital world, As…

3 minutes

User Group meeting 28th Feb 2020

Our February user group kicked off welcoming Natixis Investment Managers and BNP Paribas Asset Management to the group. Every new member brings…

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What goes into a successful search engine ad campaign?

Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years.…

3 minutes

User Group meeting 8th Nov 2019

We recently held our User Group meeting for members of the Metrologis benchmarking peer group. We get together…

2 minutes