Launching a lead generation pilot – part 2 – technology and data You've got a clear view of the journey your prospects will move through during your campaign - but… 4 minutes
AIM High: Content to build audiences Growing an audience, as we've all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all… < 1 minutes
Measuring your brand – it’s as easy as 1,2,3. Or is it? The most asked question by marketing teams is how to develop a differentiated look and feel for their… 2 minutes
Big Data in Marketing: How to successfully measure your marketing performance Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today’s digital world, As… 3 minutes
User Group meeting 28th Feb 2020 Our February user group kicked off welcoming Natixis Investment Managers and BNP Paribas Asset Management to the group. Every new member brings… < 1 minutes
What goes into a successful search engine ad campaign? Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years.… 3 minutes
User Group meeting 8th Nov 2019 We recently held our User Group meeting for members of the Metrologis benchmarking peer group. We get together… 2 minutes