Driving marketing performance with search In today's digital era, a Google search is the first touchpoint of any consumers digital buying journey, so… 17 September 3 mins
Marketing automation: worth the effort? At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation… 14 August 4 mins
2020: so far, so digital We recently held the user group meeting for our benchmarking service (Beacon). In addition to our usual review… 10 July 4 mins
The rise of digital marketing in a COVID-19 World We saw a short-term pause in marketing campaigns as firms came to grips with the operational impact of… 06 May 3 mins
AIM High: Innovation in financial services This week we discuss digital innovation in financial services. Twink is joined by Olivia Vinden, Head of Fintech… 18 March < 1 min
Digital Marketing trends in 2020 Believe it or not, the term ‘digital marketing’ was originally coined nearly three decades ago, back in 1990,… 09 December 2 mins
The changing role of advertising Advertising in the digital age Anyone in marketing will be well familiar with the dramatic way in which… 29 November 2 mins
What goes into a successful search engine ad campaign? Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years.… 21 November 3 mins
Top 10 tips for creating video Video guidelines are worth developing for any Brand as it ensures consistency and clear recognition – but whilst… 03 June 2 mins
SEO Content Writing Cheat Sheet Many thanks to our friends at Knightrate for providing us with this guide in which you’ll learn how… 11 March 6 mins
