When do followers = friends? I have an interesting relationship with social media, as we all do these days. As a parent, I… 3 minutes
Beacon is here: know what good looks like We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in… 2 minutes
Big Data in Marketing: How to successfully measure your marketing performance Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today’s digital world, As… 3 minutes