Engage
Content strategy and planning
Showcase your expertise
Impactful content informs by highlighting your expertise efficiently. Share your industry insights through engaging formats that speak to your audience.
Regardless of who your audience is, your content can play a powerful role to help you reach new prospects, nurture warm leads and build loyalty among existing clients.
Why you need it
Build credibility and trust
Authoritative and informative content builds your brand credibility and trust among your audience.
Speak to your audience's needs
Dedicated insights can cater to the specific needs and knowledge levels of your audience, from institutional investors to the retail market.
Leverage your resources
A thorough content strategy ensures the efficient leveraging of existing resources where possible for various purposes, alongside the creation of fresh material.
Our approach to content strategy and planning
01
Discovery
We understand what your objectives with a content strategy are, as well as the measures for success.
02
Review and research
A review of your existing material helps us form a view of your approach to content as well as guidance on your tone of voice.
We also research your competitors to see how your content compares.
03
Strengths and gap analysis
Following thorough research and review, we are in a position to give a high-level view of where your content is doing a good job. Based on our data-led insights about the market, we also share our views of where there are gaps in your content strategy, allowing you to serve your audience better.
04
Content strategy and plan
We are now in a position to develop a comprehensive and practical content strategy based on your needs and resources. This includes a content plan with specific ideas that will build awareness among your audience.
We also advise more generally on themes and angles to pursue, cadence of material and recommendations on appropriate content formats (e.g. written blogs, video or infographics) for your subject matter.
05
Delivery and review
Through a combination of creating new content - either from research or interviews with your team - and leveraging insights from existing materials, we deliver powerful content on a regular basis.
Each piece of content includes a range of ‘micro’ content for promotion (e.g. email subject and intro, web copy and social media).
This is an iterative process, where we work alongside your team to revise and review the content for final sign-off.
06
Monitor and measure
Once you have implemented the strategy, we continue to monitor the performance of the content against your objectives. Through measurement, we can assess what is working and how to optimise your content for greater efficiency.
How can we help you engage your clients?
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