Showcase your expertise

Impactful content informs by highlighting your expertise efficiently. Share your industry insights through engaging formats that speak to your audience. 

Regardless of who your audience is, your content can play a powerful role to help you reach new prospects, nurture warm leads and build loyalty among existing clients. 

Why you need it

Build credibility and trust

Authoritative and informative content builds your brand credibility and trust among your audience. 

Speak to your audience's needs

Dedicated insights can cater to the specific needs and knowledge levels of your audience, from institutional investors to the retail market. 

Leverage your resources

A thorough content strategy ensures the efficient leveraging of existing resources where possible for various purposes, alongside the creation of fresh material. 

Our approach to content strategy and planning

01

Discovery

We understand what your objectives with a content strategy are, as well as the measures for success. 

02

Review and research

A review of your existing material helps us form a view of your approach to content as well as guidance on your tone of voice. 

We also research your competitors to see how your content compares. 

03

Strengths and gap analysis

Following thorough research and review, we are in a position to give a high-level view of where your content is doing a good job. Based on our data-led insights about the market, we also share our views of where there are gaps in your content strategy, allowing you to serve your audience better. 

04

Content strategy and plan

We are now in a position to develop a comprehensive and practical content strategy based on your needs and resources. This includes a content plan with specific ideas that will build awareness among your audience.

We also advise more generally on themes and angles to pursue, cadence of material and recommendations on appropriate content formats (e.g. written blogs, video or infographics) for your subject matter. 

05

Delivery and review

Through a combination of creating new content - either from research or interviews with your team - and leveraging insights from existing materials, we deliver powerful content on a regular basis. 

Each piece of content includes a range of ‘micro’ content for promotion (e.g. email subject and intro, web copy and social media).

This is an iterative process, where we work alongside your team to revise and review the content for final sign-off. 

06

Monitor and measure

Once you have implemented the strategy, we continue to monitor the performance of the content against your objectives. Through measurement, we can assess what is working and how to optimise your content for greater efficiency. 

How can we help you engage your clients?

Other engage services

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01

Product-led campaigns

Raise the profile of your products and build awareness through targeted, measurable campaigns.

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02

Website design and build

We offer an end-to-end website service that ensures users find what they need quickly and easily while also highlighting what's unique about your firm.

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03

Lead generation and nurture strategy

Demonstrate how your marketing spend matters by passing high-quality leads to your sales team.

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04

Sales material design

We can help with presenting your opportunities in a consistent, concise and compelling way in your sales material.

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05

Adviser education content

High-quality content dedicated to advisers is a tangible way to help the intermediary market develop their skills.

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06

Market entry campaigns

Targeted campaigns developed by industry experts can help raise awareness of your brand in a new market.

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07

Social media strategy

We help you formulate a strategy to reach the right audiences, with the right messages at the right moment to drive awareness and generate leads for your sales teams.

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08

Video and animation production

We can help you create live action or animated videos that your audience actually wants to watch.

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09

ESG campaigns

We help you plan and execute a targeted ESG campaign that ensures your clients know your approach to sustainability.

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Sales and marketing material

We help you articulate your positioning for asset classes, capabilities and products, to translate into engaging sales material.

Clients we've worked with

Nedbank Private Wealth
Square Mile Research
Majedie Asset Management
Columbia Threadneedle
Amundi Pioneer Asset Management
Janus Henderson Investors
MFS Investments
T.Rowe Price
Santander Asset Management
BNP Paribas
Artemis
Aberdeen Standard
Columbia Threadneedle Investments
GAM Investments
Legal & General Investment Management
First Sentier Investors
BNY Mellon
EdenTree Investment Management