Multi-use design for a strong brand application

Key Deliverables

Design framework
Cohesive brand application
Delivered in short time frame

Scope

The client required a compelling design framework for an event, which complemented their brand voice and values, and could be applied across a range of relevant materials.

Design

We crafted several design concepts, allowing the client to select the path forward that best resonated with their brand. We then applied the chosen design style across event staging, entry lanyards, and website and email designs. The design framework we established could be easily implemented by the client, and the production company staging the event, ensuring its roll-out was smooth.

Outcome

A detailed design framework that articulated the client's brand identity with clarity and creativity, and the cohesive application of this framework across a range of marketing materials. Our impactful design work ensured that the expression of the Square Mile brand to conference attendees was memorable, creating a strong sense of the client's identity in the time-limited context of a conference.

Eleanor Tickle, Head of Marketing

"In a relatively short period of time, the team at White Marble designed an impactful and fresh conference creative which played on the Square Mile branding in a really fresh way. From the initial briefing to delivery and execution, the team at White Marble were a pleasure to work with and we are extremely pleased with the outcome of the project."