Engage
Lead generation and lead nurture strategy
Pass high-quality leads to your sales team
Demonstrate how your marketing spend matters. Ensure your campaign activity results in fresh, highly-engaged leads for your sales team to contact.
Why you need it
Generate high quality leads
Generate high-quality, highly engaged leads for your sales team to speak to. Make sure the people you're interested in are interested in you too.
Measure the impact of your marketing
Lead generation and nurture campaigns enable marketers to assign a revenue value to a campaign's outcomes.
Set and forget (sort of)
Marketing automation tools enable you to put the effort in upfront and reap the ongoing rewards. Though, it's important to measure your campaign and optimise it.
Our approach to lead generation and nurturing
01
Discovery
We spend time understanding what leads you want to capture (country, audience, needs), what message you want to share with them and what technology you're working with.
We also establish how you and your sales team define a 'marketing qualified lead'.
02
Define the journeys
We define how you'll reach out to new leads (for example, outreach via LinkedIn), how you'll incentivise them to share their details (i.e. lead capture) and how you'll nurture both existing and new leads.
We will then map the lead generation and lead nurture journeys for each type of lead, documenting the mix of channels, the progression of messaging, measurement indicators and the assets the campaign will require.
03
Wireframes, page designs and email templates
For any campaign that requires a new webpage or suite of pages, we will wireframe and design the pages. We will identify any new visual assets and copy required.
We will also define any email templates the campaign will use.
04
Copy creation
At this stage, we will draft the copy for your campaign. This may include content for web, email, blogs or in-depth articles, metadata for SEO purposes and micro copy for social media promotion.
05
Campaign setup and activation
We work with you and your partners to set up your lead generation campaign across your chosen channel mix. It may include LinkedIn, Google Ads, your website and email.
This is also when we specify how campaign tracking should be set up and how the campaign should be reported on.
06
Campaign optimisation
At a given milestone after the campaign has been pushed live, we would work with you to derive insight from reports to date and consider how we could optimise the campaign for even better conversion rates.
If you've been A/B testing various creative or copy approaches, this would be when we decide whether to put more spend behind a particular option.
07
Campaign report
When the first cohort of leads complete the nurture journey, we generate a report summarising the campaign outcomes.
This would include our insights about what's worked well and what could be improved for future cohorts of leads.
Lead generation case studies
How can we help you engage your clients?
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