Bring your message to life

The consumption of video content has exploded in recent years, alongside a greater adoption of social media.

The reason is obvious; video is an engaging format for users to consume content while they're on-the-go. We can help you create live action or animated videos that your audience actually wants to watch.

Why you need it

Make the complex simple

A picture is worth a thousand words. Video must be worth even more.

Video allows you to tell a nuanced story in a simple but engaging way.

Show up on social with engaging content

High quality video can transform your firm's social media presence.

Use short video snippets to capture the attention of your audience and build authority around topics you have expertise in.

Differentiate your content

Video requires a certain level of investment that the written word does not. This means not everyone does video well.

Help your storytelling stand out by investing in video to complement your written formats.

Our approach to video production

01

Discovery

We spend time to understand what types of videos you'd like to produce, which ones will be once-off videos and which will form a content series.

We define the audience of these videos, the key messages they need to convey and what format will they take - live action or animation, length and how they might be shortened for particular channels.

02

Define video guidelines

We take a look at any past videos you've produced and understand if the new videos should exactly match the past style, or if we want to update the video style.

If needed, we can also produce a set of video guidelines that your firm and partners can use in future when producing videos.

03

Create a storyboard and content plan

For each video, or video series, we devise a content plan specifying the format, length and key messages the videos should convey.

We then get to work storyboarding how the visuals, voiceovers, scripts and animations should come together.

04

Shoot video and/or develop animation

Once the storyboard has been finalised we can get to work producing the core content.

This could include on-site video shoots with some of your investment or leadership team, creating animations and recording voice-overs.

05

Create the first edit

From the raw footage or initial animation we would then produce an initial edit.

We stitch together pieces of the footage to tell a story, apply supers (titles) to people talking, add in transitions, music and 'book-end' your video with an intro and outro that ensures the video has a recognisable branded elements throughout.

06

Iterate to reach the final edit and snippets

Using your feedback we then amend the initial edit and finalise the core video.

From there, we create the relevant 5, 15, 30 or 60 second snippets for use across various channels and audiences.

How can we help you engage your clients?

Other engage services

Navigate to content
01

Product-led campaigns

Raise the profile of your products and build awareness through targeted, measurable campaigns.

Navigate to content
02

Website design and build

We offer an end-to-end website service that ensures users find what they need quickly and easily while also highlighting what's unique about your firm.

Navigate to content
03

Lead generation and nurture strategy

Demonstrate how your marketing spend matters by passing high-quality leads to your sales team.

Navigate to content
04

Sales material design

We can help with presenting your opportunities in a consistent, concise and compelling way in your sales material.

Navigate to content
05

Adviser education content

High-quality content dedicated to advisers is a tangible way to help the intermediary market develop their skills.

Navigate to content
06

Market entry campaigns

Targeted campaigns developed by industry experts can help raise awareness of your brand in a new market.

Navigate to content
07

Social media strategy

We help you formulate a strategy to reach the right audiences, with the right messages at the right moment to drive awareness and generate leads for your sales teams.

Navigate to content
08

ESG campaigns

We help you plan and execute a targeted ESG campaign that ensures your clients know your approach to sustainability.

Navigate to content
09

Sales and marketing material

We help you articulate your positioning for asset classes, capabilities and products, to translate into engaging sales material.

Navigate to content
010

Content strategy and planning

We ensure your content enables you to reach new prospects, nurture warm leads and build loyalty among existing clients.

Firms we have worked with

Amundi Asset Management
BNY Mellon
BNP Paribas Asset Management
Columbia Threadneedle
Evenlode Investment
First Sentier Investors
First Trust Global Portfolios
GAM Investments
Gresham House
Janus Henderson Investors
Legal & General Investment Management
London & Capital
Lord Abbett
M&G Investments
Majedie Asset Management
MFS Investments
Natixis Investment Managers
Nedbank Private Wealth
PGIM
Polar Capital
River & Mercantile
Square Mile Research
Standard Life Aberdeen
T.Rowe Price
Santander Asset Management
Sarasin & Partners