The Investment Marketing Scoop: The Growing Role of UX

UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.

28 March 2 mins

The Investment Marketing Scoop: Selling the brand inside

Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.

20 March 2 mins

The Investment Marketing Scoop: Culture competition

It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.  

14 March 3 mins

Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World

Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.

22 December 5 mins

The FTX collapse and how to market a gold rush

Recent weeks have been dominated by the much-publicised collapse of the Bahamas-headquartered FTX, the world’s third-largest cryptocurrency exchange in terms of volume.

22 December 3 mins

COP 27: A financial marketer’s perspective

As the smoke clears from a tumultuous two-week period of discussions, events and announcements in Sharm el-Sheikh, we reflect on the COP27 summit and how its outcomes relate to the asset management sector.

14 December 4 mins

Fashion & Finance – When two worlds collide

As NYC buzzes with news of the latest fashions at New York Fashion Week (NYFW), it's exciting to…

16 September 3 mins

It’s a wonderful life…most of the time

Elisa Magistrali reflects on her own experiences to help lift the social stigma and stereotypes around people affected…

23 October 3 mins

Embarking on a marketing career… in a pandemic

Topic: Morgan Hossack joined White Marble Marketing in August 2020 as a Digital Marketing Assistant. We took 5…

16 October 2 mins

Cycling 56km to help raise £56k for a 56-year-old school

Whilst working and parenting from home during lockdown, Taz Jobbar walks us through one of her more interesting challenges: encouraging her daughter…

11 September 2 mins