How to launch a lead gen pilot – journey mapping
There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…
24 April 4 mins
Website Performance F for Fail
OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast. I meant to write this post in Q4 last year but as usual the last few weeks of 2023 got very busy and time to write became a scarce commodity. Now with all the good intentions a new year brings, I’m making time to write more about Beacon and our broader digital work.
18 January 3 mins
What do we mean by digital?
We’ve been thinking about what ‘digital’ really means. It’s a word that is variously used to describe tools, channels, people and ways of thinking. So what does digital really encompass, and what is the true breadth of digital topics that relate to investment management firms?
18 October 4 mins
Launching a lead generation pilot – part 3 – business processes
So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…
04 May 2 mins
Launching a lead generation pilot – part 2 – technology and data
You've got a clear view of the journey your prospects will move through during your campaign - but…
04 May 4 mins
Creating video that works
White Marble recently teamed up with video specialist Simon Crofts to run a LinkedIn Live event on the…
07 April < 1 min
Beacon is here: know what good looks like
We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in…
19 November 2 mins
Client experience: your next competitive advantage
Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers…
18 June 5 mins
The anatomy of a website project
Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.
13 May 7 mins
Dear C-Suite: How to do digital
Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital
26 March 2 mins