Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

Launching a lead generation pilot – part 2 – technology and data

You've got a clear view of the journey your prospects will move through during your campaign - but…

04 May 4 mins

Creating video that works

White Marble recently teamed up with video specialist Simon Crofts to run a LinkedIn Live event on the…

07 April < 1 mins

Launching a lead generation pilot – part 1 – journey mapping

Lead generation is powerful. What better way to demonstrate the value of your marketing efforts than by generating…

06 April 5 mins

Beacon is here: know what good looks like

We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in…

19 November 2 mins

Client experience: your next competitive advantage

Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers…

18 June 5 mins

The anatomy of a website project

Many teams underestimate what’s involved in a website project. White Marble's digital lead, Tabra Trezise, breaks down the stages that lead to a successful website launch and offers some valuable tips along the way.

13 May 7 mins

Dear C-Suite: How to do digital

Managing Director Andrew Scott knows the answer and provides his recommendations for how asset management firms can conquer digital

26 March 2 mins

Sarasin & Partners Case Study

Introduction   Sarasin & Partners are currently focused on evolving their brand to meet the needs of the next generation of wealth…

04 March 2 mins

AIM High: Marketing in Asia

Although the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets,…

29 September < 1 mins