Content remains king in 2024

In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, White Marble’s AVP of US Content Marketing, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.

18 March < 1 min

Five ingredients for asset managers’ content supply chains

In conversations lately, we’ve heard asset and wealth managers say that they have an oversupply of marketing content and want to optimize their efforts. In this insight, Riley Panko explores how asset managers should think of content like a supply chain to maximize its ROI.

29 February 3 mins

Crafting Content: High-impact content distribution for investment marketers

Creating marketing content without a thoughtful, strategic distribution plan is like writing a book that never leaves the warehouse or a song that is never sung outside the garage. The content may be incredibly creative or insightful – but if no one reads or hears it, what does it matter?

06 February 3 mins

4 principles to improve your ETF content marketing strategy

Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out. Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.

24 January 3 mins

Crafting Content- Ensuring your content reflects your brand and values

The next instalment of the Crafting Content series is back! Head of Content, Kirsten Hastings, shares her insights on how to ensure that your content is reflecting your brand and values.

07 November 5 mins

The Investment Marketing Scoop: A First Line of Defence

Resourcing the demands of financial promotions. In many marketing teams, the marketers responsible for producing materials or financial…

03 May 2 mins

Is content foie gras the ultimate faux pas?

No matter how often we are told the average attention span of humans is decreasing (by an almost…

22 April 2 mins

Creating video that works

White Marble recently teamed up with video specialist Simon Crofts to run a LinkedIn Live event on the…

07 April < 1 min

The true value of segmentation

Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…

25 February 4 mins

Three ways to drive higher content engagement

Investment managers are battling for their share of voice in a crowded media environment. The holy grail – of having engaged prospects…

16 July 2 mins