And Just Like That: How nimble marketing can propel your brand

I am the target market for the Sex and the City reboot and was in front of my TV – in charge of the remote, with my glass of cab last Thursday at 8:30 pm. I, too, was shocked when I realized the Peloton ride was not going the way it should. I do know what a product placement is (thanks to friend and founder of @zakHill) and could not imagine this was a product placement. It was not.

17 December 2 mins

Nine investment marketing trends to watch in 2022

Our team looks at the nine biggest trends that will shape asset and wealth managers’ marketing over the coming year.   

15 December 5 mins

AIM High: The changing UK advisory market

The AIM High podcast, is hosted by Twink Field, White Marble Marketing CEO and Founder. She regularly invites…

12 February 2 mins

Association of Investment Marketers 12 days of Christmas challenge

Welcome to our 12 days of Christmas challenge ???? Over the next three weeks we will be posting…

02 December 3 mins

Hot topics of the month

Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts…

18 November 2 mins

Europe – out of complexity comes opportunity

The Brexit referendum on the 23rd of June 2016 saw 51.89% of Brits vote to leave the European…

04 November < 1 min

GDPR – is there too much emphasis on company and not enough on customer?

The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way…

22 October < 1 min

Gen Xers Care More About Sustainability Than Millennials

Shroders recent study challenges the assumption that it is the younger generation that show the most concern for…

24 September < 1 min

Climate change: is your equities portfolio too hot to touch?

With such a short deadline before climate change is irreversible, its been widely debated what is going to…

19 August < 1 min

Trends in fund flows – can marketers help?

The investment management industry is going through a period of significant structural change that has fundamentally altered the…

13 August 2 mins