Mirror mirror on the wall, what’s the coolest brand of all?
Over the past few months, we have seen an increase in the number clients requesting our help in…
17 September 3mins
AIM High: Building sustainability credentials in your brand
Welcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in…
18 August < 1min
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…
02 July 2mins
Staying authentic to your corporate narrative
Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.
28 May 2mins
What’s in a name?
Twink Field reflects on the recent rebrand of Abrdn
28 April 2mins
Sarasin & Partners Case Study
Introduction Sarasin & Partners are currently focused on evolving their brand to meet the needs of the next generation of wealth…
04 March 2mins
Measuring your brand – it’s as easy as 1,2,3. Or is it?
The most asked question by marketing teams is how to develop a differentiated look and feel for their…
12 February 2mins
AIM High: The art of storytelling
In a world where clients are faced with an array of content and choice, the businesses that survive…
18 December < 1min
The true value of values
Reflecting on this week's blog - it struck me that, alongside the well-reported advancement of environmental, social and governance (ESG)-related matters and working…
09 October 2mins
What lessons can we learn from branding cattle?
The importance of defining your brand We are getting much more involved in brand conversations with our clients.…
