Expert speaker series

Cultivating your content ecosystem

Much like an ecosystem, your approach to content marketing can easily be thrown off balance. In this session, Esther Armstrong, Marketing and Communications Consultant at White Marble, covers the most common problems identified in asset managers’ content strategies and suggests how to tackle them, regardless of AUM/resources.

View all events

Much like an ecosystem, your approach to content marketing can easily be thrown off balance.

In this session, Esther Armstrong, Marketing and Communications Consultant at White Marble, will be joined by guests from a large and smaller scale asset manager. They will cover the most common problems identified in asset managers’ content strategies and suggest how to tackle them, regardless of AUM/resources. 

Watch on demand

Hosted on LinkedIn

1 hour

LinkedIn live

Free event

Watch now

Meet your speakers

Esther Armstrong

Marketing Analyst

Esther has over a decade of experience in financial services marketing and communications, starting out as a journalist. Esther earned a distinction from the Cambridge Institute for Sustainability Leadership at Cambridge University, has a first class honours degree in international…

On demand events

LinkedIn Live

Investing in CMS? Learn about headless first

Are you looking to revolutionize your website development process and take your content management to the next level? Look no further than our upcoming live event on headless CMS!

LinkedIn Live

SFDR & Marketing – What separates the leaders from the pack?

It's been a challenging year for many asset managers in terms of navigating the ever-evolving SFDR regulations. In Q3 we saw a swathe of Article 9 funds being downgraded and, with the January update soon coming into effect, many investment marketers are unsure of their next steps.

On demand

Cultivating your content ecosystem

Much like an ecosystem, your approach to content marketing can easily be thrown off balance. In this session, Esther Armstrong, Marketing and Communications Consultant at White Marble, covers the most common problems identified in asset managers’ content strategies and suggests how to tackle them, regardless of AUM/resources.