At White Marble Consulting we work with asset and wealth managers, to fulfill their marketing priorities across five key areas
Strategy & research
We use data, insight and specialist expertise to enhance structure and create incisive strategies. Through industry research, audits and benchmarking, you gain an objective understanding of how your brand is perceived.
Corporate positioning
Authentic messaging is critical for engaging your clients. We bring together industry, sustainability and creative expertise to drive corporate cut-through, helping you express yourself with clarity and credibility.
Proposition development
In a cluttered market, we help you express your offering in a way that is relevant to your audience needs. With our deep understanding of products, markets and audiences, we bring a high level of technical understanding to your projects, enabling nuanced messaging for your offering.
Go-to-market planning
We integrate digital, content and creative skills to define your campaigns, delivering a comprehensive end-to-end experience. By identifying and understanding your audience, we help you create journeys tailored to their needs.
Activation & optimisation
Complementing your in-house experience, we help you implement and resource your marketing plans. From campaign and content delivery, through lead generation and design studio, you have access to our integrated thinking.
Integrated thinking
Our spectrum of marketing specialisms allows us to see your business from a variety of different angles. These diverse insights can help draw out the key values and stories that underpin your business, then structure them into a system of best practise as well as strategies that more effectively engage your clients.
We work hand-in-glove with a range of investment managers to define and hone your strategy and research, corporate positioning, proposition development and go-to-market planning, as well as activating and optimising your marketing priorities.
The integration of our wide-ranging marketing disciplines ensures a smooth, cohesive service at every turn. As external partners we operate with flexibility, applying our expertise and creativity wherever you request it.
Our capabilities
Our services are designed to help you compete with your peers and engage with your clients, leveraging insight and expertise at every step
Our products
As our clients' needs have evolved, so has our offering. Our benchmarking service enables asset managers to understand what good looks like, by comparing their marketing performance with that of their peers. We also created the Responsible Investing Certificate to build investment marketers' knowledge of an increasingly important field for the asset and wealth management industry.
Beacon
Marketing benchmarking for asset and wealth managers to compare your performance with your peers. Measure website metrics, content marketing, social media and email performance.
Responsible Investing Certificate
Dedicated learning to strengthen investment marketers' understanding of the dynamics and drivers in responsible investing.
Get in touch to see how we can help
Email (UK)
helloUK@whitemarbleconsulting.comPhone (UK)
+44 (0) 20 39879988
Email (US)
helloUS@whitemarbleconsulting.comPhone (US)
+1 413 591 7373