Sarasin & Partners Case Study Introduction Sarasin & Partners are currently focused on evolving their brand to meet the needs of the next generation of wealth… 04 March 2 mins
AIM High: Marketing in Asia Although the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets,… 29 September < 1 min
5 questions you’ve always had about market segmentation Investment managers are struggling to differentiate themselves in the eyes of investors. This is a challenge I come… 18 September 4 mins
AIM High: The essentials of the US market The US asset management industry is the largest in the world with assets under management totalling over $50… 09 September < 1 min
Beacon: benchmarking made better Beacon is the digital marketing benchmarking service for investment marketers. It is part of our Measurement service, alongside… 30 August 2 mins
Marketing automation: worth the effort? At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation… 14 August 4 mins
2020: so far, so digital We recently held the user group meeting for our benchmarking service (Beacon). In addition to our usual review… 10 July 4 mins
User Group meeting 28th Feb 2020 Our February user group kicked off welcoming Natixis Investment Managers and BNP Paribas Asset Management to the group. Every new member brings… 06 March < 1 min
User Group meeting 8th Nov 2019 We recently held our User Group meeting for members of the Metrologis benchmarking peer group. We get together… 15 November 2 mins
