Three inescapable truths for asset managers on culture

In the wake of recent industry scandals, asset managers are reconsidering both their formal governance frameworks and their less formal social contracts in an attempt to reduce risk factors and engender employee and investor trust.

17 August 3 mins

White Marble US Trends Report: Harnessing Your Brand Identity

In this special edition of our quarterly US trends report, we focus on the multi-faceted universe of branding, exploring its importance and why it is currently the subject of such focus.

08 August < 1 min

Bye bye birdie

Following the announcement that the company previously known as Twitter was rebranding to ‘X’ Taz shares a few thoughts about the rebrand and potential impact on its reputation.

02 August 3 mins

Sustainability is not enough

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble.

01 August < 1 min

Shaping culture and building behaviour

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.

01 August < 1 min

Build up CX by breaking down silos

In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble.

31 July < 1 min

The Investment Marketing Scoop: The fear of greenwashing still hangs heavy

The prevailing sentiment among heads of marketing regarding sustainability and ESG appears to be nervousness. However, doing nothing is not an option.

21 February 2 mins

The Investment Marketing Scoop: The under-the-radar tool to build relevant brand strategy

Mergers and acquisitions have been a prominent feature of the asset management landscape the past few years, with more likely to come in 2023 as weaker firms are left exposed by the receding economic tide.  

02 February 2 mins

White Marble and tml Partners: All roads lead to culture- takeaway points from ESG roundtable

White Marble and tml Partners brought together senior marketers in investment management to discuss the importance of nurturing…

25 October < 1 min

White Marble’s US Quarterly Trends Report: Q3

2022 saw the S&P 500's worst start to the financial year since 1970 and those hoping Q3 would…

17 October < 1 min