How to craft your content strategy

Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.

10 July 3 mins

Supercharge your marketing with personas

Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.

27 March 3 mins

Content remains king in 2024

In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, White Marble’s AVP of US Content Marketing, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.

18 March < 1 min

Size truly does not matter when it comes to systems stewardship

Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.

08 February < 1 min

Marketing and the multi-affiliate model

Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.

18 January < 1 min

Crafting Content- Ensuring your content reflects your brand and values

The next instalment of the Crafting Content series is back! Head of Content, Kirsten Hastings, shares her insights on how to ensure that your content is reflecting your brand and values.

07 November 5 mins

To B Corp or not to B Corp – what is the answer?

Kirsten Hastings, White Marble's Head of Content and Lisa Mattes Senior Marketing Executive at White Marble are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group. With White Marble only recently achieving its B Corp certification and Octopus Group gearing up for recertification, in this podcast they delve into the reasons companies want to achieve B Corp certification, what the process is like and how it has shaped the companies.

18 October < 1 min

Where global messaging and local language converge

Kirsten Hastings, White Marble's Head of Content and Lauren Glossop, Marketing Consultant at White Marble are joined by Cordelia Hughes, Regional Vice President at RWS Group. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regulatory compliant content in multiple languages, the growing threat of AI and ensuring accessibility.

27 September < 1 min

Sustainability is not enough

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble.

01 August < 1 min

Shaping culture and building behaviour

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.

01 August < 1 min