When do followers = friends?

I have an interesting relationship with social media, as we all do these days. As a parent, I…

3 minutes

Beacon is here: know what good looks like

We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in…

2 minutes

Big Data in Marketing: How to successfully measure your marketing performance

Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today‚Äôs digital world, As…

3 minutes

Video: user group review

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Metrologis: an update on digital marketing benchmarking

In recent years there has a been a shift from traditional marketing strategies to a much more data-driven…

2 minutes